Program Period 课程时间
May 25 – August 15, 2026
2026 ONLINE PROGRAM 2026 在线课程
Intelligent
Digital
Marketing
智能数字营销
May 25 — August 15, 2026
Hosted by Zhejiang University · Summit held at Shanghai University
Applications closed 申请已结束
Program PeriodMay 25 — August 15, 2026
Hosted byZhejiang University 浙江大学
Program SummitShanghai University 上海大学
An advanced interdisciplinary program exploring how artificial intelligence, data analytics, consumer intelligence, content strategy and automation are transforming modern digital marketing.
Zhejiang University International Business School · ZIBS at a glance
- Founded
- 2018
- Degree programs
- 8
- Students
- 1400+
- Research centers
- 20+
Format 授课形式
100% OnlineLevel 课程级别
AdvancedEstablished 项目创立
202501
Program Overview
项目概览
The Intelligent Digital Marketing program is an advanced academic program examining the rapidly evolving intersection of marketing, artificial intelligence and digital technology.
Designed around contemporary marketing challenges, the program introduces participants to data-driven decision-making, consumer intelligence, digital content strategy, marketing automation, artificial intelligence tools and performance-led growth.
Throughout the program, participants explore how modern organizations can combine strategic marketing principles with emerging technologies to understand audiences, develop relevant digital experiences, optimize campaigns and build sustainable approaches to digital growth.
The program emphasizes both strategic understanding and the practical application of intelligent digital marketing concepts in a rapidly changing global environment.
Explore the six modules02
Curriculum
课程体系
Six modules connect strategic marketing foundations with the intelligent systems shaping contemporary practice.
01
Foundations of Intelligent Digital Marketing 智能数字营销基础
An introduction to the evolution of digital marketing and the growing role of artificial intelligence in modern marketing strategy. Participants examine how technology, data and changing consumer expectations are reshaping the relationship between organizations and their audiences.
Key areas Digital marketing evolution · AI in marketing · Digital customer journeys · Strategic marketing frameworks · Emerging marketing technologies
02
Data Analytics & Marketing Intelligence 数据分析与营销智能
This module explores how marketing data can be transformed into actionable intelligence. Participants examine methods for measuring digital performance, recognizing patterns, evaluating customer journeys and using evidence to support marketing decisions.
Key areas Marketing analytics · Data interpretation · Performance indicators · Customer journey analysis · Data-driven decision making · Marketing intelligence
03
Consumer Behavior & Audience Insights 消费者行为与受众洞察
An exploration of how consumers behave and make decisions in digital environments. The module introduces approaches to audience segmentation, behavioral analysis and the development of meaningful customer insights.
Key areas Digital consumer behavior · Audience segmentation · Customer profiles · Behavioral patterns · Targeting strategies · Personalization
04
Intelligent Content Strategy 智能内容策略
This module examines how organizations develop effective content strategies for digital channels. Participants explore content planning, brand communication, personalization and the emerging role of artificial intelligence in content workflows.
Key areas Digital content strategy · Content planning · Brand communication · AI-assisted workflows · Personalization · Content performance
05
Marketing Automation & AI Tools 营销自动化与人工智能工具
An introduction to automation and artificial-intelligence-supported marketing operations. Participants explore how intelligent tools can support campaign execution, personalization, customer engagement and more efficient marketing workflows.
Key areas Marketing automation · AI-supported marketing tools · Automated campaigns · Workflow design · Customer engagement · Responsible AI integration
06
Digital Growth & Performance Strategy 数字增长与绩效策略
The final module brings the program together through the study of digital growth and performance. Participants examine how organizations can measure, optimize and develop marketing activity across acquisition, engagement, conversion and retention.
Key areas Digital growth strategy · Acquisition · Engagement · Conversion · Retention · Performance measurement · Optimization
03
Program Journey
项目历程
- 01
Program Begins 课程开始
- 02
Six-module advanced curriculum
- 03
AI · Data · Consumer Intelligence · Content · Automation · Growth
- 04
Global International Marketing Leadership Summit
Held at Shanghai University 上海大学
- 05
Program Completion 课程完成
- 06
结业证书
04
Program Summit
Global International Marketing Leadership Summit 全球国际营销领导力峰会
As part of the Intelligent Digital Marketing program journey, participants come together for the Global International Marketing Leadership Summit, held at Shanghai University.
The summit extends the online learning experience by providing an academic setting for reflection, discussion and engagement around the themes explored throughout the program.
Held atShanghai University上海大学
05
Certificate of Completion
结业证书
Participants who successfully complete the program receive a Certificate of Completion recognizing their participation in the Intelligent Digital Marketing program.
笃行致远2026ONLINE PROGRAM
SAMPLE 样本
Zhejiang University 浙江大学
结业证书
Certificate of Completion
This is to certify that
SAMPLE PARTICIPANT
has successfully completed the online program
智能数字营销
Intelligent Digital Marketing
May 25 – August 15, 2026
Illustrative sample only. Not an issued certificate.
Hosted by Zhejiang University浙江大学
Global International Marketing Leadership SummitHeld at Shanghai University上海大学
Application 申请信息